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Marketing Blog: Ford's "Controversial Man-Only Car", available on International Women's Day

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           As a feminist, naturally I was baffled when my TikTok algorithm presented me with an ad for a "Ford Explorer Men's Only Edition", during Women's History Month, on International Women's Day. My initial thought was that this had to be a joke, and I'm sure glad I was right. As soon as this assignment was introduced, I knew this satirical ad was marketing genius that I had to share with the class.      Considering this ad was so remarkable it was the first thing to come to my mind, I knew I would have no problem finding an informative article about it. Out of the many options, I chose Business Insider's article, "Ford's satirical Women's Day ad touts a 'car for men' with no blinkers, windshield wipers, or heaters". The title of this article is a great introduction of the brilliance of this ad; it was appealing because of its ridiculousness and sarcasm. The article discusses how the ad at first seems to be to sell a car for ...

Introduction

 Hello and welcome to my blog, my name is Maryn Chambers and when I grow up, I would like to play dress up and spend my free time frolicking in the woods and tending to my fairy garden. But like, the realistic, adult version of that. This marketing class is a step towards fulfilling that dream in a feasible way. I hope to one day make a living in the fashion/entertainment industry, which I'm hoping to do with the Bachelor's in Apparel Design degree I'm pursuing through dual enrollment at LBCC and OSU. I'm open to really any job I can get with my degree, from designing costumes for media to owning my own business or brand, as long as it makes me happy. So far in my experience as an employee, work has never been something I've gotten much fulfillment from. I wish I was someone who could wake up and think, "I'm so excited for another day as a food service worker" with passion rather than sarcasm. I decided within 2 months at Dairy Queen that I could not g...