Marketing Blog: Ford's "Controversial Man-Only Car", available on International Women's Day
As a feminist, naturally I was baffled when my TikTok algorithm presented me with an ad for a "Ford Explorer Men's Only Edition", during Women's History Month, on International Women's Day. My initial thought was that this had to be a joke, and I'm sure glad I was right. As soon as this assignment was introduced, I knew this satirical ad was marketing genius that I had to share with the class. Considering this ad was so remarkable it was the first thing to come to my mind, I knew I would have no problem finding an informative article about it. Out of the many options, I chose Business Insider's article, "Ford's satirical Women's Day ad touts a 'car for men' with no blinkers, windshield wipers, or heaters". The title of this article is a great introduction of the brilliance of this ad; it was appealing because of its ridiculousness and sarcasm. The article discusses how the ad at first seems to be to sell a car for